【Gathering Strength with One Heart, Striving for Greater Glory, Charging Towards 2025】The 2025 Mid-Year Marketing Summary Meeting of Jinling Coatings Concluded Successfully

In this season full of enthusiasm and challenges, on July 8-9, 2025, Jiangsu Jinling Special Coatings Co., Ltd. successfully held a mid year marketing summary meeting in the beautiful Tianmu Lake. The purpose of this meeting is to comprehensively review the marketing work in the first half of the year, summarize the experience and lessons learned, clarify the work goals and strategies for the second half of the year, and inject new impetus into the company's sustainable development. The company's senior leaders, department heads, and overseas sales personnel gathered together.

On the morning of July 8th, the conference officially opened at Tianmu Lake. At the beginning of the meeting, the chairman of the company, Mr. Bian, delivered a passionate opening speech. Bian Dong warmly welcomes all the attendees and sincerely thanks all the marketing personnel for their hard work in the first half of the year. He pointed out that in the complex and ever-changing market environment in the first half of the year, the company achieved hard won results, but also faced many challenges. He emphasized that all marketing personnel should take this meeting as an opportunity to carefully summarize experience, identify gaps, clarify the direction of work for the second half of the year, and strive to achieve the annual goals.

Subsequently, the company's general manager, Mr. Dai, made work arrangements for the second half of 2025. Mr. Dai provided a detailed review of the business performance in the first half of the year, conducting in-depth analysis from multiple dimensions such as sales achievement, collection achievement, and accounts receivable control. He pointed out that the company's sales increased year-on-year in the first half of the year, but there is still a significant gap from the annual target; The amount of collection increased year-on-year, but the collection rate was lower than the same period last year. At the same time, the amount of accounts receivable and overdue accounts receivable has significantly increased, and the risk situation is relatively severe. Mr. Dai emphasized that in the second half of the year, all marketing personnel should focus on increasing sales, collecting payments, and controlling risks, and make every effort to strive for the annual goals. He proposed the "three grabbing" strategy, namely grabbing time, grabbing projects, and grabbing orders, requiring all departments to increase market development efforts and actively seize market share. At the same time, it is necessary to strengthen accounts receivable management, strictly control risks, and ensure the security of the capital chain.

Subsequently, Vice General Manager Xin Liwen reported in detail on the sales data and market performance for the first half of the year, and made important instructions on the key work for the second half of 2025: the company's achievements and existing problems in the first half of the year, and proposed the work priorities for the second half of the year, including increasing the development of major projects such as petrochemicals and infrastructure, optimizing customer structure, and improving customer satisfaction. At the same time, it also highlighted the company's market expansion in areas such as bridges and industrial infrastructure, as well as strategies for further increasing market share in the second half of the year. Other staff members also started from their respective work realities, summarized their experiences and lessons, and clarified the work goals and measures for the second half of the year. In the process of reporting on work, everyone learns from each other, draws on each other's experiences, and jointly provides strategies for the development of the company.

The company commended and rewarded outstanding sales teams and individuals in the first half of the year, and awarded multiple honorary awards such as "Sales Star" and "Collection Star".

On July 9th, the meeting arranged communication and team building activities. In the morning, the company invited experts such as Professor Liu, Professor Wang, Zhou Bo, Wang Shenghui, and Hu Jinbao to provide training on the application of graphene in the coating industry, adhesive products, new products, water-based products, and conventional products. The experts' easy to understand explanations provided attendees with a deeper understanding of the company's products and technologies, providing strong support for future market promotion. In the afternoon, all attendees participated in the team building activity. In a relaxed and pleasant atmosphere, everyone enhanced team cohesion and collaboration spirit through team collaboration games, expansion training, and other methods, laying a good team foundation for the work in the second half of the year.

At the end of the meeting, the company leaders provided a comprehensive summary and highly praised the good spirit and positive attitude demonstrated by all participants during the meeting. The leaders emphasized that this meeting is a gathering to summarize experience, clarify goals, and gather strength. They hope that everyone can bring the spirit of the meeting back to their respective work positions, translate it into practical actions, and strive to achieve the company's annual goals. The meeting came to a successful conclusion amidst the warm applause of all attendees.

The convening of this mid year marketing summary meeting in 2025 has pointed out the direction and clarified the goals for the company's marketing work in the second half of the year. All marketing personnel will devote themselves to the work of the second half of the year with even more enthusiasm and high morale, and strive to achieve the annual goals with all their might, contributing to the sustainable development of the company!